Introduction
Have you ever watched a video that made you feel like you were there? A video that let you look around and see everything from different angles? A video that immersed you in a new world or a different perspective? If yes, then you have probably experienced a 360 degree video.
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A 360 degree video is a type of video that captures a full spherical view of a scene, allowing the viewer to look around in any direction. It is also known as immersive video or spherical video. Unlike traditional videos that have a fixed frame and viewpoint, 360 degree videos give the viewer more control and interactivity over what they see and how they see it.
360 degree videos can be used for various purposes, such as entertainment, education, marketing, tourism, and more. They can provide unique experiences that are not possible with other media formats. They can transport the viewer to places they have never been before or show them familiar places in new ways. They can inspire curiosity, creativity, empathy, and emotion.
In this article, I will explain what 360 degree video is, how it works, what benefits it offers, and how you can make your own 360 degree video using some tools and examples.
How 360 degree video works
Types of 360 degree video
There are two main types of 360 degree video: monoscopic and stereoscopic.
Monoscopic is the most common type of 360 degree video. It is a single equirectangular-panoramic image that can be played by many 360 degree video players. It does not have depth or 3D effect. It is suitable for viewing on flat screens or mobile devices.
Stereoscopic is a more advanced type of 360 degree video. It is a pair of stacked equirectangular-panoramic images that create a 3D effect and depth for virtual reality environments. It requires special VR headsets or glasses to view. It is suitable for creating immersive and realistic experiences.
Formats of 360 degree video
There are two main formats of 360 degree video: equirectangular and cubemap.
Equirectangular is the standard format for 360 degree video. It is a flat image that maps longitude and latitude to even straight lines. It looks like a distorted world map with stretched poles. It is easy to create and edit but has some drawbacks such as lower quality in the middle and higher compression difficulty.
Cubemap is an alternative format for 360 degree video. It is a cube that maps a sphere onto its six faces. It looks like six square images arranged in a cross shape. It has some advantages such as higher quality in the center and lower compression difficulty but also some challenges such as more complex creation and editing.
How to capture 360 degree video
To capture 360 degree video, you need a 360-degree camera or a rig of multiple cameras that can cover all angles. There are many 360-degree cameras available in the market, ranging from affordable consumer models to expensive professional ones. Some of the best options include the GoPro MAX, Ricoh Theta V, Meeting Owl Pro, Insta360 ONE R, Vuze XR, Insta360 Nano, Vuze Plus Spherical, and Rylo 5.8K. These cameras are fun to use and create amazing content for social media.
How to edit 360 degree video
Editing 360 degree video is not as simple as editing regular video. You need special software that can handle the spherical format and stitch the images from different cameras together. You also need to consider the orientation, stabilization, transitions, effects, and audio of your 360 video. Some of the best 360 degree video editing software are Adobe Premiere Pro CC, iMovie, Final Cut Pro X, MiniTool MovieMaker Free, PowerDirector Essential, Movavi 360 Video Editor, DaVinCi Resolve. Professional editing software like Pinnacle Studio and VideoStudio also include the ability to edit 360 videos.
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Benefits of 360 degree video
For the viewer
360 degree video offers many benefits for the viewer, such as:
Immersion: 360 degree video creates a sense of presence and realism that traditional video cannot. It makes the viewer feel like they are in the scene, not just watching it.
Exploration: 360 degree video gives the viewer more freedom and interactivity to look around and discover new things. It stimulates curiosity and engagement.
Inspiration: 360 degree video can inspire the viewer to learn more about a topic, visit a place, or try something new. It can also spark creativity and imagination.
Emotion: 360 degree video can evoke stronger emotions than traditional video. It can make the viewer feel more connected, empathetic, or excited.
For the client
360 degree video also offers many benefits for the client, such as:
Versatility: 360 degree video can be used for various purposes, such as entertainment, education, marketing, tourism, and more. It can appeal to different audiences and goals.
Analytics: 360 degree video can provide more data and insights than traditional video. It can track where the viewer looks, how long they watch, what they interact with, and more.
Conversion: 360 degree video can increase conversion rates and sales than traditional video. It can showcase products or services in a more immersive and persuasive way.
Recall: 360 degree video can improve recall and retention than traditional video. It can create more memorable and impactful experiences.
How to make 360 degree video
Steps to create 360 degree video
To create your own 360 degree video, you need to follow these steps:
Planning: Before you start shooting, you need to plan your story, location, camera setup, lighting, sound, and budget. You also need to consider how you want your viewers to interact with your 360 video.
Shooting: When you shoot your 360 video, you need to make sure that your camera is level, stable, and well-positioned. You also need to avoid moving too fast or too close to the camera. You may need to use remote control or hide yourself from the camera.
Editing: After you shoot your 360 video, you need to transfer your footage to your computer and use a 360 degree video editing software to stitch, trim, crop, merge, change speed, add effects, transitions, titles, and audio. You may also need to correct lens distortions, adjust colors, reframe, overlay, or add motion tracking.
Publishing: Once you finish editing your 360 video, you need to export it in a compatible format and resolution. You also need to choose a platform that supports 360 degree video playback and upload your video there. You may also want to share your video on social media or embed it on your website.
Tools to create 360 degree video
To create 360 degree video, you need some tools that can help you with the process. Here are some of the best tools that you can use:
Cameras: As mentioned before, you need a 360 degree camera or a rig of multiple cameras to capture 360 degree video. You can choose from different models and brands depending on your budget and needs.
Software: You also need a 360 degree video editing software to edit your 360 degree video. You can use the software that comes with your camera or download other software that suits your preferences and skills.
Platforms: Finally, you need a platform that supports 360 degree video playback and sharing. You can use platforms like YouTube, Facebook, Vimeo, or Veer to upload and watch your 360 degree video. You can also use platforms like Google Cardboard, Samsung Gear VR, Oculus Rift, or HTC Vive to view your 360 degree video in virtual reality.
Examples of 360 degree video
There are many examples of 360 degree video that you can watch and learn from. Here are some of the most popular and impressive ones:
Genres: You can find 360 degree videos in different genres, such as music, sports, nature, travel, education, art, comedy, horror, and more. You can explore different topics and themes that interest you.
Sources: You can find 360 degree videos from different sources, such as celebrities, brands, organizations, media outlets, influencers, and amateurs. You can discover different perspectives and stories that inspire you.
Links: Here are some links to some of the best 360 degree videos that you can watch online:
[The Lion King: The Musical - Circle of Life]
[The New York Times - The Displaced]
[National Geographic - The Okavango Experience]
[NASA - Curiosity Mars Rover]
[Red Bull - F1 Show Run]
[Discovery - Shark Week]
[Google Arts & Culture - Versailles: The Palace is Yours]
[Netflix - Stranger Things]
[The Ellen Show - Finding Dory Premiere]
[GoPro - The Fourth Phase]
Conclusion
360 degree video is a type of video that captures a full spherical view of a scene, allowing the viewer to look around in any direction. It is also known as immersive video or spherical video. It can be used for various purposes, such as entertainment, education, marketing, tourism, and more. It can provide unique experiences that are not possible with other media formats.
To create 360 degree video, you need to follow these steps: planning, shooting, editing, and publishing. You also need some tools that can help you with the process: cameras, software, and platforms. You can also watch some examples of 360 degree video that can inspire you and teach you how to make your own.
Creating 360 degree video is not easy but it is rewarding. It can help you express your creativity, share your vision, and connect with your audience. It can also help you learn new skills, explore new possibilities, and have fun along the way.
FAQs
What is the difference between 360 degree video and VR?
360 degree video is a type of VR but not all VR is 360 degree video. VR stands for virtual reality and it refers to any simulated environment that creates a sense of presence and immersion for the user. VR can be created using different technologies and formats such as computer graphics, animation, audio, haptics, etc. 360 degree video is one of the formats that can be used to create VR using real images captured by cameras.
How do I watch 360 degree video?
You can watch 360 degree video on different devices and platforms depending on the type and format of the video. For monoscopic videos, you can watch them on flat screens or mobile devices using a mouse or touch screen to drag the image around. For stereoscopic videos, you need a VR headset or glasses to watch them in a virtual reality environment. You can also use platforms like YouTube, Facebook, Vimeo, or Veer to watch 360 degree videos online. You can use your mouse, keyboard, or touch screen to navigate the video or use a VR headset or glasses to look around.
How do I make 360 degree video?
To make 360 degree video, you need a 360 degree camera or a rig of multiple cameras that can cover all angles. You also need a 360 degree video editing software that can stitch, trim, crop, merge, change speed, add effects, transitions, titles, and audio to your video. You also need a platform that supports 360 degree video playback and sharing. You can follow the steps and tools that I mentioned in this article to create your own 360 degree video.
What are the challenges of making 360 degree video?
Making 360 degree video is not without challenges. Some of the common challenges are:
Cost: 360 degree video can be expensive to produce. You need to invest in cameras, software, and platforms that can handle the spherical format and quality. You also need to spend more time and resources on planning, shooting, editing, and publishing your video.
Quality: 360 degree video can have quality issues such as low resolution, distortion, stitching errors, blurriness, or noise. You need to use high-quality cameras and software that can capture and process the images well. You also need to optimize your video for different devices and platforms that may have different requirements and limitations.
Storytelling: 360 degree video can be challenging to tell a story. You need to consider how to direct the viewer's attention, how to create a narrative arc, how to use transitions and effects, how to balance interactivity and linearity, and how to avoid confusion and boredom. You also need to be aware of the ethical and social implications of your 360 degree video content.
What are the best practices for making 360 degree video?
To make a good 360 degree video, you should follow some best practices such as:
Know your audience: You should know who your target audience is and what they want from your 360 degree video. You should tailor your content, style, tone, and message to suit their needs and expectations.
Know your purpose: You should know what your goal is and what you want to achieve with your 360 degree video. You should define your objective, scope, and outcome clearly and measure your success accordingly.
Know your platform: You should know where you want to publish and share your 360 degree video and what are the specifications and guidelines of each platform. You should optimize your video for each platform and test it before uploading it.
Be creative: You should use your imagination and creativity to make your 360 degree video stand out from the crowd. You should experiment with different angles, perspectives, movements, sounds, effects, and interactions to create a unique and memorable experience.
Be respectful: You should respect the rights and privacy of the people and places that you feature in your 360 degree video. You should ask for permission, give credit, avoid harm, and follow the law when making your 360 degree video.
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